Released on: June 4, 2008, 9:11 am

Press Release Author: Michelle Robitaille

Industry: Consumer Services

Press Release Summary: Bloomex marketing team found that in the past the majority of
these consumers would purchase from local florists that would offer a modest
discount for large orders of flowers, because most florists didn\'t have the means to
provide bulk prices.

Press Release Body: OTTAWA, May 21 /CNW/ - FlowersWholesale.ca, a division of
Bloomex, was launched in December 2007, when Bloomex management found there was a
large market for wholesale flowers.

Bloomex is a national Canadian based floral company, offering various floral and
gift arrangements throughout Canada and the U.S. via its online computerized sending
system. The Bloomex website acts as a storefront allowing consumers worldwide to
place orders online themselves, chat with a live agent or place orders through a
1-800 number. Bloomex is the only Canadian floral company that offers same day
delivery to almost any location in Canada, and orders can be placed 24 hours a day.

The core strategy behind FlowersWholesale.ca is similar to that of Bloomex.ca, in
that it is not only aimed at any size of business, big or small, but also geared
towards the average consumer needing flowers in bulk.

Bloomex marketing team found that in the past the majority of these consumers would
purchase from local florists that would offer a modest discount for large orders of
flowers, because most florists didn\'t have the means to provide bulk prices. As
well, many small local florists would deal with several wholesalers for their bulk
flowers, some wholesalers being American, which would have the bulk flowers in
transit for many days, losing its freshness. Consumers themselves couldn't deal
directly with wholesalers, as most require business numbers and don't necessarily
sell flowers in bulk to the general public.

"Through its harmonized network of growers, and company owned facilities, Bloomex is
able to provide fresh cut flowers at significantly reduced costs to the consumer",
says Dimitri Lokhonia, President of Bloomex Inc. "Since Bloomex is Canadian owned,
the flowers being shipped to their destination would be in transit for hours instead
of days, keeping their freshness and longevity. The average consumer and business
can now access large quantities of flowers in bulk for wholesale price without
sacrificing quality."

Bloomex and FlowersWholesale.ca are also able to offer floral arrangements for any
occasions, at wholesale prices. Whether it's for hosting of events, parties or
weddings, the supply and demand for flowers in bulk are endless. Bloomex\'s national
brand name is able to offer exceptional customer service and quality products that
are 100% guaranteed, working directly with the consumer to create the perfect
ambiance for their event.

Bloomex\'s integrated business network allows the consumer to deal with one contact,
from placing their order to its delivery, reducing the margin of errors associated
with middlemen.

Bloomex has already launched new and innovative approaches to further ameliorate the
growing floral market, by including such options as chocolates, teddy bears and
fruit baskets.

FlowersWholesale.ca also has a floral wedding co-ordinator, which is available to
help with the selection and design of a range of assorted wedding arrangements,
including custom orders. For more information, or to view our selection of assorted
products, visit our websites at www.bloomex.ca and www.flowerswholesale.ca.

For further information: Michelle Robitaille, Public Relations, Bloomex, (613)
982-2469, publicrelations@bloomex.ca

Web Site: http://bloomex.ca

Contact Details: Michelle Robitaille,
Public Relations Manager Bloomex Inc. (613) 982-2469
publicrelations@bloomex.ca